Top 5 Consumer Finance Apps in the Middle East: Q1 2025 Performance

In the first quarter of 2025, the top consumer finance applications in the Middle East exhibited diverse performance trends across downloads, revenue, and active users on a unified platform. Here's a closer look at each app's performance based on data from Sensor Tower.

Drahim: Manage & Grow Finances experienced a notable surge in weekly revenue, peaking at $18.6K in late February. Weekly downloads also saw a significant increase, reaching 24.3K in the same period, while weekly active users climbed to over 100K.

Splitwise maintained steady weekly revenue, with a peak of $3.1K in late February. Downloads fluctuated slightly, ending the quarter at 5.3K, while active users remained stable, averaging around 102K.

YNAB showed consistent revenue throughout the quarter, with a high of $2.3K in early February. Although downloads were modest, peaking at 763 in the first week, active users consistently hovered around 1.1K.

Wallet - Daily Budget & Profit saw a steady revenue stream, reaching $1.8K at the end of February. Weekly downloads remained consistent, with a slight increase to 1.3K in late March, while active users fluctuated around 9K.

FamilyBiz - כסף ביטוח פנסיה encountered a gradual decline in revenue, starting from $3.5K in early January to $1.2K by the end of March. Downloads decreased over the quarter, ending at 399, while active users remained around 7.6K.

For more detailed insights and data, visit Sensor Tower.